In an effort to promote the Saints Row reboot - which releases next week - game developer Plaion commissioned research to find out where Brits aged 18-30 were most entrepreneurial: and Leeds topped the list.
Consequently, a Saints Row-inspired mural celebrating Leeds' position as a, uh, "Boss Factory" is now available to see on Sackville Street, located inbetween the Meanwood and Little London areas of the Yorkshire city. Designed by street artist Captain Kris, it'll be there for the next month or so.
"The research was inspired by the themes of the game where you and your three friends take on lawless facts in a fight for power and embark on a journey to make your own way in the world as your own boss," explained Plaion's marketing director, Simon Turner.
"We think Captain Kris has done a fantastic job of capturing the spirit, attitude and tone of Saints Row with his design."
For those wondering, the other "most ambitious" cities for under 30s were, in order: Bristol, Edinburgh, Leicester, Oxford, Brighton, Chelmsford, Newcastle, Manchester, and York (bad luck if you're Welsh or Northern Irish, I guess).
The Saints Row reboot excels in giving the player a nice big havoc simulator to mess around in," Ian said when he previewed the game for us last month. "The early campaign missions are fairly varied, with things like shootouts in museums and Mad Max -inspired vehicular combat sections, but I basically snoozed my way through them.
"It wasn't until I went off on my own and caused carnage in the open world that I really started to have fun - and once I was on a roll, the game's unpredictablity often had me laughing out loud."
Saints Row is out on August 23rd, 2022, on PS5/4, Xbox One/Xbox Series X|S, and on PC via Epic Games Store.